I don’t do cookie-cutter styling,
I don’t ignore your unique needs,
and I’m not about temporary, trend-driven solutions.
And that makes all the difference.
Here’s the Truth
You don’t need more clothes or to chase the latest trends…
You need a personal stylist who can curate a wardrobe that speaks to your power, authenticity, and leadership.
Let’s get one thing straight: I’m not here to make you follow trends or push you into a style that doesn’t feel like you. I’ll never pretend that you have to dress a certain way to be taken seriously as a successful woman. And I promise you, feeling unsure about your style or doubting your ability to look the part doesn’t mean you’re not capable.
Because when I curate your wardrobe, I know that true style isn’t about fitting into a mold—it’s about aligning with who you are, your goals, and how you want to show up in the world. Most people miss that key connection, but that’s where the magic happens.
We’re here to create a wardrobe that reflects your personal brand so you can focus on what matters—leading, creating, and thriving.
Meet Your Stylist
Let’s start at the very beginning.
Before I was a personal stylist, I was a stay-at-home mom who was trying to find herself.
I was sitting there feeding my 7-month-old son when it hit me—I’d lost myself. I’d been functioning on little sleep, losing my sense of identity, and feeling like I had no creative outlet. I was exhausted and creatively bored. I knew something had to change.
So, I started a fashion blog, even though I knew nothing about blogging or fashion. It felt risky, but I took a leap and reached out to my first advertiser. That one step changed everything.
I began working consistently on the blog, and it became my creative escape. Soon, I found myself showing up at events like New York Fashion Week, learning how to be visible and authentic in spaces that demanded both. It wasn’t always easy, but I had to push through the doubt to show up as myself.
That was the turning point. I learned how to present myself authentically—through my wardrobe and confidence. And that changed everything.
Now, as a personal stylist, I help women show up as their authentic selves. I understand how hard it can be to feel seen, whether you're stepping into a new role, showing up for an important event, or simply wanting to feel more aligned in your everyday life. I’m here to guide women through that same transformation, using the power of their wardrobe to help them feel confident, empowered, and fully themselves.
Asma Parvez
Founder, Lead Stylist
With over eight years of experience as a professional blogger, influencer, and freelance writer, I’ve seen fashion from every angle. My journey started in 2010 when I launched The Haute Muslimah, one of the first hijabi fashion blogs in the U.S. Little did I know at the time that my voice would make waves, with mentions in academic papers and graduate theses—proving that even a blog can leave a lasting impact.
Over the years, I’ve worked with some of the biggest names in fashion, from Chanel and Gucci to more accessible brands like Marshall’s and Old Navy. I’ve loved every moment of helping friends, family, and clients look and feel their best—whether it’s for a TV appearance, a big event, or just daily life. Four years as a Senior Stylist at Stitch Fix refined my skills and gave me deeper insights into what makes personal style truly special.
Now, based in Austin, Texas, I’m a full-time stylist who’s passionate about helping people feel confident and empowered through their wardrobes. I’ve had the chance to work with amazing clients, from the founders of SIETE Foods to Poppi Soda, and I believe every styling experience is about more than just clothes—it’s about showing up as your most authentic self. Whether it’s national TV or your day-to-day wardrobe, my goal is to make you feel comfortable, stylish, and uniquely you.
Being recognized as an Austin Changemaker by Austin Woman Magazine and as one of the city’s top stylists is an honor, but the real privilege is working with people like you, helping you discover a style that fits your life and celebrates who you are.
From our clients