Newsflash:

Investing in yourself doesn’t have to feel selfish. It can be empowering.

Why are you still stressing over what to wear every morning when you could feel effortlessly stylish with a wardrobe that works for you?

You don’t need to completely overhaul your wardrobe to look stylish. You don’t need to spend thousands on designer pieces.

Because the biggest lie in the fashion industry is that style is all about luxury. Let’s get something straight: style is about authenticity and ease.

I’ve got just the thing you need—a personalized styling process that focuses on you and your needs.

By the time we're done, you won’t just have a wardrobe full of clothes.

You’ll have the confidence and clarity to know exactly what works for your body and how to wear it.

You want to look your best effortlessly. The only problem?

Your wardrobe is working against you.

Because when you’re juggling business, family, and life, you’re going to need support.

I’m here to make it easy to look and feel your best.

EXPLORE Our Signature Offerings

Style Foundation

  • After working on your questionnaire, we'll meet online for an in-depth discussion about your current style, where you want to be, and how to get there.

  • Discovering your body shape and what silhouettes work best for you

  • Create a moodboard together

  • Your custom outfit formula based on your style

  • At the end of our time together you receive a clear vision of your style and how to implement what you learned into your life through where to purchase clothes and how to wear them.

  • 2 hours of your own time to get your pre-work done and a 1 hour call together.

Investment: $750

Signature STyle Virtual

  • This process takes about 4-6 weeks, depending on your needs and schedule. It’s a relaxed, thorough approach to styling, ensuring we take the time to get every detail just right for your wardrobe transformation.

  • During this virtual call, we’ll dig into what drives your personal style, and your colors —what inspires you, how you view your wardrobe, and what you want your look to say. It’s a fun and thoughtful session to help you clarify your style goals and create a vision for how you want to show up. My job is to guide you through the process, offering ideas and insights that help define your unique style.

  • We’ll take a good look at your current wardrobe virtually, focusing on your favorite pieces and how they fit into your new style goals. It’s about finding hidden gems and seeing how we can make the most of what you already have while identifying key items to add that will really elevate your look.

  • I’ll curate up to 25 new pieces, handpicked to fit your style and lifestyle. You'll access your Shopping Board and purchase. Each item is chosen with versatility and longevity in mind, ensuring they’re pieces you’ll love wearing for years to come.

  • As new pieces come in, we’ll make sure they fit and feel perfect. We’ll talk through any alterations needed so that everything you wear looks sharp and lasts. It’s all about ensuring your new wardrobe feels right for you, now and in the long run.

  • At the end of the process, you’ll receive a personalized lookbook with up to 25 outfits that combine your new and old pieces. It’s your go-to guide for putting together stylish looks effortlessly!

  • Stay connected with me via Voxer, a messaging app, for daily styling advice as you get dressed. Plus, you’ll have two extra weeks of support after our styling sessions wrap up to help you feel fully confident with your new wardrobe.

  • Once we’re done, you’ll gain access to my exclusive a la carte menu for ongoing styling needs—whether it’s for a special event, seasonal update, or anything else you need in the future!

Investment: $2800

Signature STyle In Person

  • This process takes about 6 weeks, depending on your needs and schedule. It’s a relaxed, thorough approach to styling, ensuring we take the time to get every detail just right for your wardrobe transformation.

  • In this virtual call, we’ll dive deep into your style goals, what inspires you, and how you see your wardrobe fitting into your life. We’ll also include a full color analysis to find the shades that make you glow! This is where we build the foundation for your signature style, with me guiding you every step of the way to help bring your vision to life.

  • We'll meet in your home, and go through your current wardrobe together, reviewing your go-to pieces and seeing how they fit into your style goals. We’ll look at how we can make the most of what you already own, what needs updating, and identify the key additions your wardrobe needs to be complete.

  • I’ll personally curate a selection of items and bring them straight to your home for two in-person shopping sessions. This way, you can try on everything comfortably in your space, and we’ll make sure each piece fits perfectly into your style vision.

  • As we integrate new pieces into your wardrobe, I’ll help ensure everything fits just right. If needed, you can add on at-home alterations to get those final touches perfect. Together, we’ll discuss tailoring options to ensure your new wardrobe is truly made for you

  • If you need any of your new or existing pieces tailored, I’ll arrange for at-home alterations. This ensures that everything fits you perfectly without you having to step out of your home.

  • Don’t love something? No problem. We'll handle all the returns for you, so you don’t have to worry about it. This service ensures you keep only what feels perfect and avoid the hassle of handling returns yourself.

  • At the end of the process, you’ll receive a personalized lookbook with up to 30 outfits that combine your new and old pieces. It’s your go-to guide for putting together stylish looks effortlessly!

  • Stay connected with me via Voxer, a messaging app, for daily styling advice as you get dressed. Plus, you’ll have two extra weeks of support after our styling sessions wrap up to help you feel fully confident with your new wardrobe.

  • Once we’re done, you’ll gain access to my exclusive a la carte menu for ongoing styling needs—whether it’s for a special event, seasonal update, or anything else you need in the future!

Investment: $4000

Are You Ready To…

Spend less time shopping aimlessly for pieces you don’t need and more time curating a wardrobe that serves you, with items you truly love and wear?

HERE’S HOW THIS WORKS:

SUBMIT AN INQUIRY

Once you’ve filled out the inquiry form, I’ll receive all the details about your current style challenges and goals. This is where I start to get a feel for where you are and what you’re looking for. This is the first step in creating a tailored experience. It’s important because understanding your unique needs is how I can make sure the styling process is focused on you. Your story helps me craft a plan that aligns with your lifestyle, personality, and aspirations.

01

LET’S CHAT

We’ll set up a time for a complimentary discovery call to dive deeper into what you’re looking for and see if we’re the right fit. This is your chance to ask any questions and share more about your vision. I believe in authentic connections, and this conversation is where we begin building trust and clarity around your personal style. This step is key because it ensures we’re on the same page. I want to ensure that I’m offering the right kind of support, and that I can genuinely help you achieve your goals.

02

MAKE IT OFFICIAL


Once we’ve both agreed to move forward, we’ll finalize everything with a signed agreement, and I’ll share the next steps. Transparency and commitment are at the heart of my process. By making it official, we both invest in the journey ahead, which helps set clear expectations. This step solidifies our working relationship and allows us to move forward with a clear understanding of what’s to come. It sets the stage for the real work to begin.

03

COMPLETE YOUR PREWORK


You’ll receive a personalized questionnaire and pre-work that will help me learn more about your body type, preferences, and lifestyle. This will help me curate ideas and plans specifically for you. The questionnaire allows me to gather all the critical information that shapes your styling experience. Every detail matters because understanding your day-to-day life and style preferences ensures that what we create together is sustainable and empowering.

04

THE SIGNATURE STYLE PROCESS BEGINS


After we make it official, we’ll schedule your first styling call to dive into the details. We’ll discuss your questionnaire responses, start planning your wardrobe transformation, and create an actionable roadmap to achieving your style goals. This is the moment where everything comes together and the real work begins. This step is crucial because it sets the tone for our collaboration. It allows me to understand your unique needs and create a personalized plan that honors your values, lifestyle, and vision. It’s the beginning of your journey toward a wardrobe that makes you feel confident, empowered, and effortlessly stylish.

05

ALLISON ELLSWORTH POPPI

Asma has been a complete game-changer in my life. She’s truly been a gem throughout the entire process—kind, attentive, and understanding of the unique challenges of dressing a mom's body. Unlike other stylists I've worked with, Asma truly 'gets it' and knows how to make me look effortlessly cool while still feeling comfortable. I highly recommend Asma to anyone looking for an amazing, incredible, and beautiful styling experience.

Allison Ellsworth

FOUNDER POPPI SODA

It’s time your clothes fit you — not the other way around.

Frequently Asked Questions

The following information is provided as a resource to learn more about the style experience, process, and services.